Scripps Networks Interactive’s portfolio of cable networks kept viewers tuning in during the month of May, while its digital division, Scripps Lifestyle Studios, broke online video viewing records. For the first time ever, the Studios topped 1.5 billion video views in a single month – more than quadruple last May. It also reached more than 550 million visitors in May, which is more than double last May. Food Network, HGTV and Travel Channel all ranked among the top 5 social media creators in their respective categories, according to Tubular Labs.
In May 2017, HGTV earned the No. 3 ranking among W25-54 and held its long running spot as the No. 1 upscale cable network among W25-54. Shows driving HGTV’s success included new series Home Town, as well as Fixer Upper, Beachfront Bargain Hunt, and Lakefront Bargain Hunt. In addition, Island Life finished its highest-rated season yet, beating out all other seasons by at least 8 percent.
Food Network ranked as the No. 10 cable network among W18-49 for the month. New series Iron Chef Gauntlet finished with a .8 rating among P25-54, delivering a 23 percent lift over the same time period last year.
Travel Channel concluded the month up 5 percent year-over-year. The network continues to attract an upscale audience with its 9th consecutive month of year-over-year median income growth. Big Time RV Season 4 posted 21 percent ratings growth over the previous season, while other rating drivers included Expedition Unknown, Josh Gates’ Destination Truth, and Bizarre Foods with Andrew Zimmern.
DIY Network attracted a more upscale audience in May, growing its median income to 17 percent higher than the cable average. Season 6 of Building Alaska enjoyed 19 percent growth over the prior season average. Other rating drivers for the month included Texas Flip N Move and Stone House Revival.
Cooking Channel ended the month with its highest-rated May ever among P25-54. Year-over-year ratings growth was up 2 percent for the month, marking the fourteenth straight month that either grew or matched year-ago delivery. Carnival Eats was the network’s highest rated original series.
Great American Country saw double-digit ratings growth in May among Millennials. Rating drivers for the month included Living Alaska and Going RV, while the current season of Flea Market Flip is on track to have its highest-rated season ever and is currently up 13 percent over the prior season.