Our networks like to engage with viewers directly through social media, and we do a pretty good job of it. A recent study by Engagement Labs determined that Food Network topped the rankings as the most-engaged of all television networks on Facebook. Millions of our viewers share their photos, recipes and ideas. And the Food Network social media team posts frequent updates, video clips and lots of other content throughout the day.
Food Network benefits from “a really strong content strategy,” says Bryan Segal, the CEO of Engagement Labs.
It’s a part of our commitment to connect with fans anywhere, anytime and on any screen they choose.
Food Network is no outlier. HGTV grabbed fifth-place in the survey. As of this writing, HGTV claims nearly 5 million Facebook “likes.” Food Network has racked up more than 8.7 million.