by Kristin Alm
Corporate Communications
07 July 2016
The future is here. HGTV and Food Network have launched exclusive new apps for Amazon’s Fire TV to provide viewers with original content and a new video-first shopping experience. Now, viewers using Fire TV and Fire TV Stick devices can enjoy home and food lifestyle videos and, right from their television, easily browse products related to topics highlighted in the show.
 


Now through August, viewers can download free shopping-enabled Fire TV apps to watch original digital home and food lifestyle programming and seamlessly shop for products related to topics mentioned in the shows. Without leaving the app or interrupting their viewing experience, viewers can simply use their Fire TV Remote to click the “view all products” icon on the screen to see product details, select their shipping preference and purchase the products they want.
 
The featured Watch & Shop apps include:
  • HGTV Gardening, sponsored by Scotts Miracle-Gro
  • HGTV Home Improvement, sponsored by 3M
  • HGTV Smart Solutions, sponsored by LG
  • Food Network Summer Entertaining, sponsored by Bose
 
Consumers encounter plenty of efforts to help them buy what they see and shop a second screen as result of TV viewing, but this makes it one seamless experience. The power of Scripps Networks’ lifestyle brands meets the unmatched shopping experience of Amazon and its popular Fire TV devices.
 
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