by Lee Hall
Corporate Communications, Scripps Networks Interactive
20 July 2016
Viewers found a lot to like on our U.S. networks in the second quarter. For the second consecutive quarter, total day ratings were up at all six networks. Five out of six grew prime-time ratings. Here are a few highlights:

 
  • HGTV scored the highest-rated second quarter in its history for key demos (adults and women aged 25 to 54). It was the third straight quarter of year-over-year audience growth.
     
  • Travel Channel is really going places. Second quarter marked the third straight for year-over-year growth, with prime-time ratings up 11 percent.

  • Food Network continues to embody the term “family friendly” as co-viewing – adults and kids watching together—rose to its highest level in five years thanks to shows like Cake Wars and Chopped Junior. The new series, Cooks vs. Cons continues to find new viewers with double-digit ratings growth.
     
  • DIY Network and Cooking Channel claimed new ratings highs. Just as importantly, viewers were watching longer. Great American Country saw its ratings soar more than 50 percent to the highest level since the Bush administration.

Sometimes staying on top can be harder than getting there in the first place, and we have plans to attract even larger audiences. An invigorated pilot strategy, driven by Chief Content Officer Kathleen Finch, means you’ll be seeing plenty of new ideas and new talent in the months ahead. Some will make it, some won’t. That’s the nature of television programming. But chances are a new Chopped or Property Brothers may be among the ideas you’ll see.


HGTV and Food Network have been busy in social media and event marketing. The HGTV Lodge at the recent CMA Music Festival in Nashville ignited 58 million social media impressions on Twitter and Instagram. Food Network and HGTV drew huge crowds at VidCon, the annual YouTube convention in Los Angeles, adding 167,000 new followers to Food Network social media accounts. HGTV picked up a little over 40,000.

HGTV just hit 5 million fans on Facebook, and Food Network in June hit 200 million Facebook video views for the first time.

Our networks continue to show up frequently in pop culture references. What cable network hosts the shows Listed Sisters and Property Brothers? You’d know if you’re a Jeopardy fan.

All in all, a pretty good summer for our networks. Time to turn up the heat!
 
 
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