Scripps Networks Interactive turned up the heat in July 2017, with its portfolio of linear networks seeing viewer gains. The company’s digital division, Scripps Lifestyle Studios, topped 2 billion video views for the second straight month, a 362 percent increase over last year.
For the month of July, HGTV ranked No. 1 in primetime among W25-54 and No. 4 among A25-54. Continuing its long-running winning streak with the upscale audience, the net ranked No. 1 among upscale W25-54 and No. 2 among upscale A25-54. Ratings drivers included Flip or Flop, Good Bones, Beach Hunters, and Island Hunters. In addition, the newest season of Mexico Life saw its highest-rated season yet, outperforming the prior season by 20 percent.
Food Network finished July at No. 10 among W25-54 in primetime. Food Network Star led the month ranking No. 2 season-to-date among cable in its 9 p.m. Sunday timeslot based on W25-54 impressions (No. 3 among A25-54). Other ratings drivers included Beat Bobby Flay and Diners, Drive-Ins & Dives.
Travel Channel wrapped July posting 15 percent year-over-year gains among M25-54. Network ratings drivers for the month included Bizarre Foods with Andrew Zimmern, Expedition Unknown, and Josh Gates: Destination Truth.
DIY Network continues to attract an upscale audience, with viewer average median income up 8 percent versus last year. Barnwood Builders kept its foothold as a Sunday-night mainstay, posting its highest-rated premiere of the series. Additional ratings drivers included Pool Kings and The Vanilla Ice Project.
Cooking Channel’s original content posted double-digit gains over last July, including returning premieres of Man Fire Food (up 41 percent) and Cheap Eats (up 68 percent).
Great American Country rating drivers for July included Going RV, Log Cabin Living, and My Lottery Dream Home, which concluded its second season, growing its A25-54 ratings by 21 percent versus the freshman season.