Scripps Networks Interactive’s portfolio of brands enjoyed positive momentum in January, while its digital arm, Scripps Lifestyle Studios, nearly doubled (+93 percent) last January’s performance with more than 1.5 billion video views.
HGTV ranked as the No. 2 cable network among upscale A25-54 and W25-54 viewers during primetime. HGTV was also the No. 1 cable network among upscale A25-54 and W25-54 viewers during the weekend, while ranking No. 2 among W25-54 and No. 3 among A25-54. Ratings drivers included freshman series Restored by the Fords, as well as Fixer Upper, Home Town, My Lottery Dream Home, and Bahamas Life.
Food Network finished January ranked as the No. 6 cable network among W25-54. Food Network grew ratings year-over-year among Millennials, posting a 5 percent gain over last year. Food Network also kept A25-54 viewers engaged with average time spent viewing (90.6 minutes) up almost 5 minutes over last year. Rating drivers for the month included Worst Cooks in America and Kids Baking Championship.
Travel Channel continues to keep viewers engaged as average time spent viewing hit 75.2 minutes, more than 3 minutes longer than last year. Rating drivers for the month included Expedition Unknown, Josh Gates: Destination Truth, and Mysteries at the Museum specials.
DIY Network enjoyed its highest ever January among households, with ratings up 25 percent over last year. DIY continues to attract an upscale audience as average median income hit an all-time high during January, up 17 percent over last year. Rating drivers included Bargain Mansions, Building Alaska, Building Off the Grid, and Maine Cabin Masters.
Cooking Channel saw 7 percent year-over-year growth in January among M25-54. Network premieres posted 4 percent year-over-year gains. Cooking Channel continues to grow its upscale audience, with median income up 18 percent over last year. Rating drivers for the month included Food: Fact or Fiction? and Carnival Eats.
January was Great American Country’s most upscale month ever, with average median income growing 24 percent over last year. Rating drivers for the month included Flea Market Flip, We Bought the Farm, Barnwood Builders, and Big Time RV.