Scripps Networks Interactive’s portfolio of brands enjoyed positive momentum in November, while its digital arm, Scripps Lifestyle Studios, more than doubled (+114 percent) last November’s performance with nearly 1.5 billion video views.
HGTV ranked No. 4 with upscale W25-54 among cable networks in primetime, and No. 6 with W25-54. HGTV was also a top 5 cable network among A25-54 (No. 4) and W25-54 (No. 3) in weekends. Ratings drivers for the month included episodes of Property Brothers, Fixer Upper, Hawaii Life, and Beach Hunters.
Food Network finished November ranking No. 9 among ad supported cable nets for W25-54. The net has grown its median viewer income every month in 2017, continuing the streak with median income growth of 9 percent over last November. Top performers for the month included Holiday Baking Championship Season 4, Christmas Cookie Challenge, Diners, Drive-Ins & Dives, and Guy’s Grocery Games.
Travel Channel concluded November with A25-54 ratings on par with last year. The network continues to attract an upscale audience with median income up slightly versus last November. Travel also keeps viewers engaged, as average time spent viewing hit 73.6 minutes, more than 5 minutes longer than last year. Expedition Unknown was the main ratings driver for November.
DIY Network saw its premiere A25-54 ratings grow 6 percent this November versus last year. The net also posted its most upscale November ever, continuing its streak of monthly median income growth this year. Ratings drivers included Texas Flip N Move and Building Off the Grid.
In November, Cooking Channel grew its upscale audience, with median viewer income up 13 percent versus last year. Rating drivers for the month included Man’s Greatest Food and Extreme Cake Makers.
Great American Country finished November with its most upscale November ever and average median income up 29 percent over last year. Rating drivers for the month included Flea Market Flip, Living Alaska, and Log Cabin Kings.