Despite all the buzz and coverage of the 2016 Summer Olympics that dominated the TV landscape for 17 days this month, Scripps Networks Interactive’s portfolio of cable channels boasted amazing ratings in August.
HGTV finished the month as the No. 2 cable net among W25-54 and No. 4 among P25-54. The network was again the top-rated primetime cable channel among upscale W25-54. HGTV enjoyed the highest rated August in network history in total day (P25-54) with a 3 percent increase over last year. Ratings drivers included such hits as Flip or Flop, Property Brothers: Buying and Selling and Fixer Upper.
Food Network tied for No. 5 in cable for the month among P25-54 in primetime. The Great Food Truck Race season premiere finished August with a solid .7 A25-54 rating, tied for No. 4 in the coveted Sunday, August 28 9 p.m. cable timeslot. Other standouts included Cooks vs. Cons, Chopped Grill Masters, Diners Drive-ins and Dives as well as The Pioneer Woman and Trisha’s Southern Kitchen.
Travel Channel saw its 10th consecutive month of year-over-year primetime growth among W25-54, and its 7th straight month of growth among P25-54. All key demos posted ratings gains in prime, including a 6 percent lift among P25-54 and a 5 percent increase among W25-54. Ratings drivers included Food Paradise, Bizarre Foods and Expedition Unknown.
August 2016 ranks as the highest rated and most watched August ever for DIY Network in primetime for key demos P25-54 (+15 percent) and W25-54 (+11 percent). Top shows included Salvage Dawgs, Texas Flip & Move and Tiny Luxury.
Cooking Channel marked its highest rated, most watched August on record among P25-54 and W25-54, and celebrated its second highest rated month ever, boosted by Tuesday night fan favorite Man, Fire Food.
With a 20 percent ratings jump among P25-54 in prime, Great American Country celebrated its best August since 2007, and its highest rated month ever among P18+ in primetime, led by Going RV, Flea Market Flip and My Lottery Dream Home.
At company headquarters in Knoxville, we’re looking forward to the weather cooling a bit – but not the ratings!