Scripps Networks Interactive’s portfolio of brands enjoyed healthy ratings in August, while its digital arm, Scripps Lifestyle Studios, more than tripled last August’s performance with 1.5 billion video views. To date, Food Network, HGTV, and Travel Channel are expected to rank in the top three digital content creators within their respective categories.
Kathleen Finch, Scripps Networks’ Chief Programming, Content and Brand Officer, said, “Our networks delivered premiere content all summer and it really resonated with our viewers, particularly Food Network’s fun concept I Hart Food and the new twist on Travel Channel’s Man v. Food. And coming up, HGTV fans will enjoy three hours of weekend premieres, including our popular destination lifestyle series, for the rest of the year.”
HGTV finished August as the No. 1 cable network during primetime among upscale W25-54, and tied for the top spot among W25-54 during weekends. HGTV also finished the month as a top-10 network with A25-54 in prime and weekend among cable and broadcast. Ratings drivers included new series Flip or Flop Atlanta, as well as Good Bones, House Hunters Family, Caribbean Life, Island Hunters, and Beachfront Bargain Hunt.
Food Network finished the month at No. 9 in cable among W25-54, boasting ratings increases of 5 percent among A25-54, 6 percent among A25-34, and 14 percent among M25-54. Leading show titles for the month included Food Network Star, The Great Food Truck Race, I Hart Food, and Worst Cooks in America: Celebrity Edition.
Travel Channel recorded its highest rated August since 2013, growing 10 percent during prime over last year. The network’s audience continues to trend upscale, recording its 12th consecutive month of year-over-year median income growth. Ratings drivers included Man v. Food and Bizarre Foods with Andrew Zimmern, which is on track to have its highest rated season since 2011.
DIY Network tied last year’s record-breaking August among A25-54, while delivering its highest rated August ever with M25-54. The network viewership’s median income grew 8 percent over last year, making it the highest August median income since 2014. Barnwood Builders continues to rank as the No. 1 show, up 63 percent from the prior season average. Other top titles of the month included Pool Kings and The Vanilla Ice Project.
Cooking Channel tied last year as its highest rated August among A18+, with Sunday night ratings in the demo up 45 percent over last year. Program drivers for the month included Cake Hunters, Cheap Eats, and Carnival Eats.
Great American Country enjoyed 17 percent growth versus last year, its highest rated August since 2007. The net also experienced its most upscale August ever, up 18 percent over a year ago. Program drivers included Lakefront Bargain Hunt, which delivered its highest ever episode of the series, as well as Flea Market Flip, Going RV, and Log Cabin Living.