HGTV delivered its highest rated and most watched year ever, beating out last year’s record-breaking average by 6 percent. For the first time ever, HGTV finished the year as a top 10 network in primetime among broadcast and cable, and delivered its highest ranking among cable networks -- No. 2 among Women 18+ and No. 3 among Adults 18+. In addition, it ranked as the No. 1 cable network among upscale W25-54 for the tenth consecutive year. Fixer Upper, Property Brothers and Flip or Flop finished as HGTV’s highest rated series. December 2016 was HGTV’s second highest rated December in prime. Fixer Upper, Brothers Take New Orleans, Flip or Flop and Hawaii Life drove the month’s ratings.
Travel Channel saw double-digit year-over-year primetime growth in 2016, with 11 percent gains among A25-54, and 10 percent gains among W25-54. Rating drivers for 2016 included Expedition Unknown, Mysteries at the Museum and Bizarre Foods with Andrew Zimmern.
Food Network closed out December 2016 up 2 percent in primetime year-over-year among P25-54 and up 4 percent among W25-54, with the network ranking No. 10 among the W25-54 demo. Series that led the month for the network were Holiday Baking Championship, Beat Bobby Flay, Diners, Drive-Ins and Dives, Clash of the Grandmas and Kids Sweet Showdown.
DIY Network delivered its highest rated and most watched year ever among A25-54 (+12 percent) and W25-54 (+24 percent) in primetime. Ratings drivers included Texas Flip N Move and Barnwood Builders. DIY also posted its highest rated and most watched December in prime since 2014 among A25-54 (+11 percent) and W25-54 (+29 percent), as well as its tenth consecutive month of year-over-year ratings growth among A25-54, and twelfth consecutive month of growth among W25-54.
Cooking Channel finished 2016 marking its best year ever, including highest rated and most watched with gains among both P25-54 (+9 percent) and W25-54 (+8 percent) in primetime. Original series driving ratings gains included Cake Hunters, Cheap Eats, Food: Fact or Fiction? and Unwrapped 2.0. The network also marked its best ever December among P25-54 and W25-54, up 40 percent over last year, with ratings driven by Food: Fact or Fiction, Unique Sweets and Unwrapped 2.0.
Great American Country saw its highest rated year since 2007 among A25-54 (+36 percent) and W25-54 (+41 percent) in primetime. Ratings drivers included Flea Market Flip and Going RV. December saw the network’s ninth consecutive month of year-over-year primetime growth among A25-54 (+61 percent) and W25-54 (+82 percent). Ratings drivers for the month were Flea Market Flip and Living Alaska.