“Pokémon GO had just been released and its use was growing rapidly,” said Chris Barksdale, vice president, human resources. “We figured setting up near a PokeStop would help drive traffic to our booth, and we were right. Young people today want to experience their work the same way they experience their lives, and that’s frequently through their (smart)phone.”
While he can’t cite specific traffic figures, Barksdale says Scripps recruiters talked to lots of people, smartphone in hand, on the hunt for Pokémon, and picked up quite a few leads for potential employees.
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