Summer ratings were hot during July for Scripps Networks Interactive’s portfolio of cable channels, with all six of its networks meeting or topping ratings from a year ago.
HGTV ranked #6 in cable for the month, enjoying the highest rated July in network history in both primetime and total day (P25-54). July was the 4th highest rated month ever for HGTV, behind January, February and March of this year. It ranked as the month’s top cable network among W25-54 and upscale W25-54 in prime. Ratings drivers included such hits as Flip or Flop and Brother vs. Brother.
Food Network ranked #8 in cable for the month and #4 among W25-54. Its tentpole series Food Network Star finished the season with more than 35 million P2+ viewers, regularly ranking in the top five telecasts for its timeslot across all ad-supported cable. Other show standouts included Cooks vs. Cons, Chopped Grill Masters and Kids BBQ Championship.
Travel Channel saw its highest rated July since 2013 among P25-54 in prime, posting gains in all demos in prime, including a 22 percent increase among P25-54 and a 28 percent gain among W25-54. The net marked its ninth consecutive month of year-over-year growth among W25-54 and sixth straight growth month among P25-54. Ratings drivers included Food Paradise, Bizarre Foods and Xtreme Waterparks.
July ranks as the highest rated and most watched July ever for DIY Network in key demos P25-54 (+12 percent), W25-54 (+26 percent), P18-49 and W18-49. Weekend viewership on the net also returned the highest rated July, with ratings up 13 percent for P25-54 and up 22 percent for W25-54. Top shows included Barnwood Builders, Texas Flip & Move and Tiny Luxury.
Cooking Channel’s month tied as the highest rated July on record among P25-54, bolstered by titles such as Cupcake Wars, Carnival Eats and Big Bad BBQ Brawl.
With a 28 percent jump among P25-54 in prime, Great American Country celebrated its best July since 2007, led by Going RV and Flea Market Flip. The month also ranked as the highest rated July ever among P18+ in primetime.