by Karli Sanders
07 February 2017

HGTV's Property Brothers, Drew and Jonathan Scott, and
Carley Knobloch were in attendance at CES.

There’s no easing into the new year for Scripps Networks Interactive! January means back-to-back industry events for the revenue and programming teams. There wasn’t a week in January that our employees weren’t in the trenches of a high-profile home product or programming event.  

Our ad sales and content distribution teams were on deck for CES (formerly known as the Consumer Electronics Show), a star-studded Vegas showcase of new and exciting consumer electronics and technology. “We partnered with several top tech and home building agencies, as well as Shelly Palmer Strategic Advisors, to conduct a comprehensive consumer study centered on the types of tech homeowners want to see in their homes,” says SVP of Corporate Ad Sales John Dailey. “CES seemed like the perfect place to present those findings and discuss them on a panel with people like Jonathan and Drew Scott (of Property Brothers fame), who are out there utilizing this tech with their clients.”

“Having access to this kind of data and insight is invaluable for our home category advertising clients,” adds Andrew Eisner, Ad Sales VP. “By positioning ourselves as industry experts, we can give our clients something other media companies can’t, and that’s a big deal with so much competition for ad dollars out there these days.”

Following CES, the revenue teams were off to Orlando for Design and Construction Week (DCW), the largest annual gathering of the residential design and construction industry. Having a presence at DCW continues to be a priority for our revenue teams because it’s an ideal way to keep tabs on the newest trends affecting the media and lifestyle industries while also courting new advertisers and thanking existing clients.

The month ended in Washington D.C. with Realscreen Summit. The annual conference brings global unscripted and factual content creators, distributors, agents, commissioners and multi-platform broadcasters together for a week of pitching, master classes, panels and networking events. “Realscreen is a great way for us to reconnect with established production companies, but also engage with new talented producers to get them excited to work with Scripps,” says Betsy Ayala, VP of HGTV and DIY Network Programming. “I’m currently working on three pilots and a special that resulted from meetings I took at Realscreen. Two of the projects are with production companies working with HGTV and DIY for the first time.”
We’re charging full steam ahead in 2017!

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