The summer’s been hot, and the ratings success of Scripps Networks Interactive’s cable channels… even hotter. HGTV, DIY Network and Cooking Channel all had a record-breaking month and quarter. Food Network remains a heavy hitter in the top 10, and Travel Channel has racked up nearly a year of ratings growth. Here’s the breakdown:
HGTV remains hot, as both Q3 and September 2016 were the net’s highest rated ever in primetime among P25-54. The net has seen nine consecutive quarters of ratings that have either maintained or grown over the prior year. HGTV finished the quarter as the No. 1 primetime cable net among W25-54 and upscale W25-54, and No. 5 among P25-54 (up one spot from Q3 2015). With more than 22 million total viewers each week during the quarter, top-performing shows include such hits as Flip or Flop and Property Brothers: Buying and Selling.
Food Network tied for No. 10 in primetime cable for September among P25-54. For Q3, the net tied for No. 5 among W25-54 and tied for No. 10 among Millennials (P25-34). Program drivers for the quarter include Food Network Star, Chopped Grill Masters, Worst Cooks in America: Celebrity Edition, The Great Food Truck Race and Cooks vs. Cons.
Travel Channel saw its 4th consecutive quarter of year-to-year primetime ratings growth among P25-54 (up 11 percent), its 11th consecutive month of year-over-year primetime growth among W25-54, and its 8th straight month of growth among P25-54. Ratings drivers include Andrew Zimmern’s Driven by Food, Bizarre Foods and Expedition Unknown.
DIY Network celebrates its highest rated, most watched Q3 ever in prime among P25-54 (+17 percent) and W25-54 (+22 percent), as well as its and highest rated, most watched September ever in prime among W25-54 (+37 percent). Top shows include Texas Flip & Move, Barnwood Builders, Stone House Revival, Salvage Dawgs and Tiny Luxury.
Cooking Channel continues its impressive ratings growth, marking both its highest rated, most watched quarter and September on record among P25-54 and W25-54, bolstered by Carnival Eats and Man Fire Food. The new season of Man Fire Food was up 33 percent among P25-54 and up 36 percent among W25-54 over last season.
With a 29 percent ratings lift among P25-54 and 30 percent jump among W25-54 in prime, Great American Country celebrates its best Q3 since 2007. It also enjoys its highest rated September since 2008, with a 30 percent increase among P25-54 and a 36 percent increase among W25-54 in prime. The success is led by Going RV, Flea Market Flip and My Lottery Dream Home.