by Rachel Lodi
05 June 2017
Time for a makeover! HGTV.com has launched a modern  and mobile-friendly new design for its homepage to deliver  digital content to younger, on-the-go  consumers. Overstock.com has partnered with Scripps Lifestyle Studios as a launch partner for the fresh new look, with launch elements including homepage and social takeovers, blog posts,  and digital drivers from the linear network. 

The richly visual interface allows the strong editorial voice of HGTV.com to continue growing audiences, telling great  stories, and appealing to younger generations. New sections  featured on the home page will include the newest articles,  seasonal roundups, trending videos, shopping  opportunities, home giveaway sweepstakes, and more. The  new integrated photo and video opportunities will provide more value for consumers and advertisers alike.

“This launch includes a beautiful new mobile experience, making HGTV.com content more easily accessible to HGTV fans,” said Liesel Kipp, VP of Product Management at Scripps Lifestyle Studios. “We always aim to provide our consumers with the most enjoyable HGTV experience possible -- wherever they are.”

The new look reflects Scripps Lifestyle Studios’ multi-platform programming strategy for home and lifestyle content. “HGTV.com pushes out daily content with its signature editorial voice and a focus on social video,” said Jillian St. Charles, SVP of Digital Programming & Video for the home category. “The new look reflects the evolution of HGTV’s digital content.” For the full picture, get ready to be inspired by all things home! Check out the new HGTV.com.
 
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