Recently, Food Network joined a select list of companies named the “most relevant” brands to consumers.
The global consultancy group, Prophet, surveyed 15,000 U.S. consumers to learn what they felt were the brands most important to them. The list extends far beyond familiar media names. We’re talking retailers, packaged goods, automobiles, apparel makers…all kinds of companies.
Out of the thousands of brands considered, Prophet settled on 300, and let consumers decide the top 50.
And Food Network made the list.
The result doesn’t surprise us. Food Network connects with its fans in a variety of ways from television to social media to magazines to food festivals. That’s what you have to do to stand out.
We’re in excellent company. The “50 Most Relevant Brands” list includes some awfully familiar names: Amazon, Clorox, Under Armor.
Like we said, strong brands win.
Here’s a link to the story in Fast Company.