by Lee Hall
Corporate Communications, Scripps Networks Interactive
21 April 2016
Every so often, the prominent Beta Research organization conducts a study of television brands to determine viewers' favorite channels -- the ones they feel they can't do without. Once again, in the  2016 surveyHGTV and Food Network rank near the top among adult viewers. 

We've talked for a long time about viewer engagement, i.e. the people watching our networks really pay attention to all the content -- programming and advertising alike. That makes the ads more effective, and advertisers much happier. The Beta study found viewers are more likely to purchase products they see advertised, especially those aired on HGTV, Food Network and DIY Network, partly because the ads often look a lot like the programming. 

Another reason viewers like what they see on our networks is that the programming is the type that families can watch together, and they do. 

(Giving credit where credit is due, viewers also liked History, Investigation Discovery, American Heroes Channel and Discovery Channel, and said they were more likely to purchase because of ads viewed on OWN and Nickelodeon. ) 




 
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