It’s our favorite time of month – the time to report monthly ratings. The ratings streak for Scripps Networks’ portfolio of brands remains as hot as our 80-degree weather here in Tennessee!
HGTV continues its record streak, as October 2016 was the net’s highest rated October primetime among P25-54. With almost 22 million total viewers each week during the month, top-performing shows include such hits as Fixer Upper, Beachfront Bargain Hunt and Property Brothers: Buying and Selling.
Food Network tied for No. 9 in primetime cable for October among P18-49 and tied for No. 7 among W18-49. Program drivers for the month include Halloween Wars, Halloween Baking Championship and Worst Cooks in America: Celebrity Edition.
On the digital side, the network enjoyed a record-breaking month, beating long-time leader Tastemade to secure the No. 2 ranking in social video views across the food category for October, enjoying a total of more than 745 million video views for the month. On Sunday, October 30, Food Network claimed the most social video views, besting Tasty, which has long held the top spot, according to Tubular Labs. And have you seen Food Network’s Pizza Pot Pie video? Boasting more than 172 million views (and counting), it’s a viral sensation.
Travel Channel saw its 12th consecutive month of year-over-year growth among W25-54, and its 9th straight month of growth among P25-54. All key demos posted ratings gains in prime for October, including a 5 percent lift among P25-54 and a 10 percent lift among W25-54. Ratings drivers include Bizarre Foods: Delicious Destinations and Expedition Unknown: Hunt for the Yeti. The four-part Yeti-themed series boosted the timeslot 44 percent above its average rating.
DIY Network posted double-digit year-over-year growth among P25-54 (+22 percent) and W25-54 (+39 percent) in October. Top shows include new series Louisiana Flip & Move, as well as Texas Flip & Move and Tiny Luxury.
Cooking Channel continues its impressive ratings growth, marking its highest rated and most watched October on record among P25-54 and W25-54. Ratings were bolstered by the Season 2 premiere of Food: Fact or Fiction? (up 80 percent over Season 1 premiere) and premieres of Sugar Showdown (up 21 percent year-over-year).
Also in October, Great American Country celebrated double-digit year-over-year growth in primetime, with a 26 percent increase among P25-54, a 41 percent lift among W25-54, and a 43 percent jump among Millennials (P25-34). The success was led by Flea Market Flip and Going RV.