Scripps Lifestyle Studios, the digital content arm of Scripps Networks Interactive, dominated digital lifestyle in December, ranking in the top four across the food, home and travel categories of media companies. Food Network and HGTV both ranked 3rd in the food and home categories, while Travel Channel ranked 4th in the travel category, according to Tubular Labs. In all, Scripps Lifestyle Studios garnered more than 700 million video views across all its digital and social platforms during the month, a 710 percent increase over last December.
“With our continued focus on creating original digital content and programming across many popular social and digital platforms, we aren’t surprised, but thrilled to see how well our content resonates with our audiences,” said Vikki Neil, senior vice president and general manager of Scripps Lifestyle Studios. “We pride ourselves on developing content that speaks to consumers and invites them to engage and share it with their friends.”
With videos such as “Edible Snowglobes” and “Life-Changing 15-Minute Pasta,” Food Network beat all competitors on Christmas Day to take the top spot in the food category. In addition, Food Network saw a 756 percent increase in video views in December compared to last year across social platforms, fueled by videos like Guy Fieri’s Jalapeño Cheddar Bagel.
HGTV enjoyed an video view increase of 605 percentover last December driven by videos such as “DIY Gift Card Stocking,” “4 Creative Ways to Wrap Holiday Gifts” and Chip and Joanna Gaines’ “What day is it?!?.”
Travel Channel hit a record high in video views in December with a whopping 4,219 percent increase over last December. Driving the month were videos such as “White House Christmas Tour” and “Christmas At the Biltmore Estate.”
Neil added: “Regardless of platform, we lead the industry in information and inspiration on all things home, food and travel. The agility and creativity of our digital content division has propelled us to new heights, reaching new consumers every day.”