Scripps Networks Interactive reports positive momentum for its portfolio of cable channels from the just-ended 2016-17 television season, as well as for 3rd quarter and the month of September. Scripps Lifestyle Studios, the company’s digital division, reports quarter-to-date digital video views of nearly 5.25 billion, an increase of 316 percent over the same period last year.
HGTV delivered its 2nd highest rated 2016-17 season ever among A25-54, behind last year’s best-ever season, ranking as the No. 2 cable network among W25-54, and No. 7 among A25-54. Ratings drivers included Flip or Flop, Brother vs. Brother, Home Town, Fixer Upper, and Beach Hunters. For 3rd quarter, the network ranked as the No. 1 cable channel among W25-54, and No. 5 among A25-54. In addition, HGTV was the No. 1 cable network among upscale W25-54, and No. 3 among upscale A25-54. Ratings drivers included Property Brothers: Buying & Selling, Island Life, Caribbean Life, and Good Bones. HGTV finished September ranked the No. 4 cable network among W25-54, and No. 9 among A25-54. In addition, HGTV ranked as the No. 2 cable network for upscale W25-54, and No. 5 among upscale A25-54. Ratings drivers included Property Brothers: Buying & Selling, Island Life, Caribbean Life, and House Hunters.
Food Network finished the 2016-17 season ranked as the No. 7 cable network among W25-54, improving two spots over last season, and ranking No. 10 among W18-49. Rating drivers for the season included Iron Chef Gauntlet, Worst Cooks in America, and Food Network Star. For 3rd quarter, the network ranked as the No. 10 cable network among upscale W25-54. Ratings drivers included fan favorites Food Network Star, Worst Cooks in America, The Great Food Truck Race, as well as newcomer Guy’s Family Road Trip. For September, Food Network ranked as the No. 9 cable network among upscale W25-54, and No. 10 among upscale A25-54, up one spot from last year. Top performers for the month included Diners, Drive-Ins and Dives and Guy’s Grocery Games, along with Worst Cooks in America and The Great Food Truck Race.
Travel Channel concluded the 2016-17 season up 5 percent over last season among A25-54, while M25-54 grew 10 percent. Expedition Unknown and Bizarre Foods: Delicious Destinations recorded their highest rated seasons ever, while Bizarre Foods with Andrew Zimmern saw its highest rated season since 2011. Spinoffs of popular programs (Expedition Unknown: Hunt for the Yeti, Mysteries at the Museum specials) also drove ratings, while Chillcation Week was one of the highest rated weeks of the year. For 3rd quarter, network ratings grew 5 percent over last year, with the 7th consecutive quarter of year-over-year viewer median income growth. Ratings drivers included Expedition Unknown and Bizarre Foods with Andrew Zimmern. Travel Channel finished September even with last year, driven by Expedition Unknown and Bizarre Foods with Andrew Zimmern.
DIY Network completed the 2016-17 season up 7 percent among W25-54. Rating drivers included Texas Flip N Move, Barnwood Builders, and Pool Kings. For 3rd quarter, the network nearly matched last year’s record-breaking performance, while also marking its most upscale 3rd quarter since 2014. Ratings drivers included Barnwood Builders, Pool Kings, and The Vanilla Ice Project. Barnwood Builders grew 58 percent from the prior season average, and boosted its timeslot 13 percent from year-ago norms. DIY Network finished September up 8 percent over last year among M25-54, and enjoyed its 11th consecutive month of year-over-year growth. Ratings drivers included Pool Kings, The Vanilla Ice Project, and Texas Flip N Move. Pool Kings wrapped up its first season up 67 percent over the network’s September primetime average.
Cooking Channel finished the 2016-17 season up 9 percent over the prior season among A25-54, with W25-54 up 3 percent and M25-54 up 19 percent. Rating drivers included Burgers, Brew & Que, Carnival Eats, and Man Fire Food. For 3rd quarter, the network marked its 11th straight quarter that grew or matched year-ago levels. Program drivers included Carnival Eats and Man Fire Food. Man Fire Food season 6 improved 18 percent over the prior season among A25-54, up almost 10 percent over the same time period last year. Ratings drivers for September included Cake Hunters, Cheap Eats, and Carnival Eats. Cheap Eats premieres in September surpassed the year-ago time period by 32 percent among A25-54, while the current season is up 16 percent over the prior season.
Great American Country closed the 2016-17 season up 10 percent versus last season among A25-54, up 5 percent among W25-54, up 14 percent among M25-54, and up 11 percent among A25-34. Rating drivers included Flea Market Flip, Going RV, and Living Alaska. For 3rd quarter, the network grew ratings 4 percent among A25-54, and 7 percent among W25-54, while marking its most upscale 3rd quarter yet. Ratings drivers included Going RV, Flea Market Flip, and My Lottery Dream Home. GAC finished September with 10 percent growth among A25-54, driven by both M25-54 (+10 percent) and W25-54 (+11 percent). The network saw its most upscale September ever, and the 9th consecutive month of viewer median income growth. Ratings drivers included Flea Market Flip, Going RV, and Log Cabin Living. Going RV season 5 was up 21 percent over the prior season average, and up 41 percent over year-ago norms for its timeslot.