Scripps Networks Interactive’s portfolio of cable nets is celebrating another stellar ratings month, with HGTV, DIY Network, Cooking Channel and Great American Country marking their best May in company history.
For HGTV, May 2016 was the highest-rated and most-watched May ever among P25-54, W25-54 and P18-49 in primetime. It averaged a 0.54 rating for P25-54 in primetime, representing an increase of 6% over the prior year. HGTV ranked as the second highest cable network among W25-54 and was a top-5 cable network among upscale P25-54 and W25-54 in primetime. Ratings drivers included Lakefront Bargain Hunt, House Hunters and Property Brothers.
Travel Channel enjoyed its seventh straight month of year-over-year growth among W25-54 in primetime, as well as a 5% increase in primetime ratings for P25-54. Among W25-54, the network posted a 10% increase over last year. Ratings drivers included Bizarre Foods, Mysteries at the Museum and Hotel Impossible.
Cooking Channel’s May 2016 was the highest-rated and most-watched May ever. Primetime ratings and impressions among P25-54 were up 17% and 16%, respectively. Titles such as Cake Hunters and Unwrapped 2.0 led the ratings success.
May 2016 ranks as the highest-rated May in DIY Network’s history, reflecting a 6% primetime ratings growth among P25-54 over last year, plus a 20% gain among W25-54. Ratings drivers included Barnwood Builders, Texas Flip & Move and Vanilla Ice Project.
Great American Country experienced its highest-rated May since 2007 among P25-54 and the highest-rated May ever among W25-54, making GAC the second fastest-growing cable network last month. Led by Going RV, Flea Market Flip and Log Cabin Living, the network posted a 96% ratings gain among P25-54 and a 94% lift among W25-54.
Food Network’s summer tentpole Food Network Star launched May 22 and has seen a 46% P25-54 rating increase over the same time last year. Combined with spin-off series Comeback Kitchen, which was up 26% over last year, more than 17 million P2+ viewers to date have enjoyed the newest season of culinary hopefuls.