14 December 2016

TVN was the most watched network in Poland’s so-called Big Four in the commercial group (16–49), of key importance for advertisers, both in the evening from 18:00 until 23:00 (15.6%) and during total day (13.7%). The station kept its leading position also in the commercial group of viewers aged 16–49 from Poland’s biggest cities, and among big-city viewers aged 16–49 with high incomes.

Share of TVN’s stations in the key target groups in November 2016
 
    4+ group 16 – 49 16 – 49
cities over 100k
16 – 49, cities over 100k, high income
02:00 – 25:59 h TVP1 11.01% 7.02% 6.30% 7.29%
TVP2 8.57% 7.34% 6.64% 7.15%
Polsat 11.77% 13.31% 11.54% 8.31%
TVN 10.86% 13.73% 17.22% 16.93%
18:00 – 23:00 h TVP1 13.29% 9.06% 7.78% 8.60%
TVP2 11.69% 9.59% 8.33% 9.23%
Polsat 12.26% 14.33% 12.52% 10.05%
TVN 13.11% 15.58% 19.86% 18.83%
19:00 – 23:00 h TVP1 13.51% 9.52% 8.02% 9.00%
TVP2 12.06% 10.20% 8.70% 9.65%
Polsat 11.82% 13.82% 12.26% 10.02%
TVN 13.14% 15.69% 20.48% 20.35%
 
Compared to last year, the TVN station increased its 24-hour share in all the key groups. In the 4+ group, market share increased by 1.3%, and in the 16–49 group by 6.7%. A record increase by 15.5% was seen among big-city viewers aged 16–49.
 
The TVN Group also recorded an increased market share: by 2.7% in the general group aged 4+, by 4.2% among viewers aged 16–49, and by 6.6% in the group of viewers aged 16–49 living in big cities. 

Increase in TVN’s and TVN Group’s 24-hour share in November 2016 
 
  4+ group 16 – 49 16 – 49, big cities
  2015 2016 change 2015 2016 change 2015 2016 change
TVN’s main channel 10.72% 10.86% 1.3% 12.87% 13.73% 6.7% 14.91% 17.22% 15.5%
TVN Group 20.82% 21.38% 2.7% 22.96% 23.93% 4.2% 26.03% 27.75% 6.6%

TVN’s excellent results are the effect of an extensive programme offering in the autumn season. Mam Talent continued to be the most popular entertainment show and the leader in its time slot, attracting up to 3.2 million viewers.
 
Azja Express enjoyed huge popularity, giving TVN the position of the market leader in the 16–49 group and attracting 1.6 million viewers on average, with an average share of 18.3%. Record viewing figures in all the target groups were recorded by ?lub od pierwszego wejrzenia. At the time when the programme was broadcast, TVN was the most watched station, achieving a share of 21.6% in the commercial group 16–49.
 
The new docu-soap 19+ was the leader in the 16–49 group in November, with an average market share of 16.0%. The series Na No?e beat the competition in the 16–49 group living in big cities, with an average market share of 17.3% and an audience reaching 1.4 million.
 
Cooking programmes also enjoyed huge popularity. 2.5 million people watched MasterChef regularly (18.5% market share in the 16-49 group), while the average audience of Kuchenne rewolucje reached 2.3 million people (22.0% share in the 16-49 group).
 
TVN’s series were also performing very strongly. Na Wspólnej kept recording a regular TV audience of over 2.2 million Poles, and the programme’s average share in the 16–49 group reached 15.0%. Another season of Druga Szansa in November had an audience of up to 1.9 million, with a market share reaching 16.5% in the 16–49 group.
 
In November, the main news bulletin Fakty beat its competitors once again. Fakty had an average audience of 3.3 million viewers with a market share of 22.6% in the commercial group 16–49 (Wiadomo?ci on TVP had a share of 13.5% and Polsat’s Wydarzenia had a share of 18.1%). 

Contact: TVN
Tel. +1 (22) 856 60 60

 
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