17 September 2008
Online inspiration and actionable eco-friendly ideas from Scripps Networks, the leader in lifestyle media
KNOXVILLE, Tenn., Sep 17, 2008 (BUSINESS WIRE) -- Pulling together the expertise of popular Scripps Networks brands including the leading media brands in home & food - HGTV and Food Network -- SN Digital announces the launch of Ecologue.com, a green living hub dedicated to enabling and inspiring healthy, practical, eco-friendly changes to homes, gardens and everyday life. (http://www.ecologue.com)

Offering access to the broad spectrum of Scripps Networks home design experts including everyone's favorite green handyman, Carter Oosterhouse; along with bringing together unique experts such as eco-designer and architect Michelle Kaufmann and the green gurus at Natural Home and Plenty magazines, Ecologue.com is a friendly spot on the Web that helps individuals find their own shade of green -- the one that fits their life.

"We heard from HGTV fans that they craved a smart, relevant and approachable source where they could dip their toes into a green lifestyle and easily take their first green steps without being overwhelmed," said Deanna Brown, president of SN Digital, the interactive division of lifestyle powerhouse Scripps Networks. "With the Ecologue Web site we are able to give those users a place to sample some of the best green content from all of our brands, as well as access to other eco-experts. With our large video library and growing catalog of green programs, we lead the league in available online videos -- including originals created just for the site."

With hundreds of videos, articles and practical tips, Ecologue.com helps the new-to-green consumer make easy, everyday changes. Visitors to the site can learn to save money with home efficiency upgrades, keep a greener lawn, shop for healthier foods, select stylish eco-friendly home designs and more. Ecologue also provides information on topics such as:

-- Bright Lighting Ideas

-- Composting 101

-- Cleaning Green

-- Earth-Friendly Flooring Options

-- Going Green in the Bath

-- Organic Gardening

-- Recycling & Reducing Waste

-- Stylish & Sustainable Kitchens

-- Top Eco Materials

-- Water Conservation

Plus, tune in to Ecologue.com's original videos from eco-architect and design expert Michelle Kaufmann with unique, creative recycling ideas for around the home like:

-- Weave together reeds, branches and additional items already in your backyard for natural, rustic placemats

-- Warm up your tootsies on a plush rug made from frayed towels otherwise bound for the trash bin

-- Create a unique, energy-efficient garden light by washing out jars and adding tealights

See more from eco-expert Michelle Kaufmann in original videos and find more green inspiration and actionable eco-friendly ideas at Ecologue.com.

Scripps Networks Digital

Scripps Networks Digital is a diversified, multi-platform programmer that delights millions daily with award-winning content in the home, food and living categories. SN Digital's Web sites -- HGTV.com, FoodNetwork.com, DIYNetwork.com, FineLiving.com, GACTV.com, Recipezaar.com, HGTVPro.com, FrontDoor.com and the newest Ecologue.com -- are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. SN Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.

SOURCE: Scripps Networks Digital

Scripps Networks
Jerilyn Bliss, 865-560-4181
Kristin Alm, 865-560-4316

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