Scripps Networks is only television group to improve ratings on 100 percent of its portfolio
KNOXVILLE, Tenn., March 30, 2016 - Demonstrating the strong audience appeal of its compelling lifestyle content, all six Scripps Networks Interactive television networks scored year-over-year increases in primetime ratings in the first quarter of 2016. Scripps Networks was the only television network group in the United States to show ratings increases across every single network in its portfolio.
HGTV continued its phenomenal record ratings run, achieving the highest-rated quarter in network history in primetime, total day and weekends. Prime ratings among adults aged 25 to 54 grew 12 percent year-over-year, propelled by the success of Flip or Flop and Fixer Upper, both of which had their highest-rated seasons ever. Other hit series such as Property Brothers, Caribbean Life and Beachfront Bargain Hunt drove the network to record highs.
Food Network served up its second consecutive quarter of primetime ratings growth, thanks to successful series such as Chopped Jr. and Worst Cooks in America. Viewership among adults aged 25 to 54 increased 2 percent, while the network continued to grow its millennial audience with a 3 percent increase in adults aged 25 to 34.
Travel Channel also claimed its second straight growth quarter, with ratings among adults 25 to 54 growing 5 percent year-over-year. Top shows included Expedition Unknown and Bizarre Foods: Delicious Destinations, which helped drive 15 percent year-over-year growth in March.
DIY Network logged its highest rated quarter ever among adults 18 and older, driven by shows including Texas Flip & Move and Tiny House Big Living. Adult viewers aged 25 to 54 grew by 6 percent year-over-year in the same period.
Cooking Channel also noted the highest rated first quarter in its history among both adults and women aged 25 to 54, reporting adult ratings growth of 2 percent over first quarter 2015. Best performing original shows included Unique Sweets and Dinner at Tiffani’s.
Great American Country completed the clean sweep of Scripps Networks Interactive ratings gains, with audiences up 29 percent among adults 25 to 54. This performance made the first quarter the network’s highest-rated quarter in eight years. Top performing shows included Living Alaska, Big Time RV and perennial favorite, Flea Market Flip.
“This has been one of the best quarters for ratings in our company’s history, building on the performance that our lifestyle brands have delivered over the last few years,” said Kathleen Finch, Chief Content, Programming and Brand Officer, Scripps Networks Interactive. “Our networks are must-haves for consumers, distribution partners and advertisers, with engaged audiences who interact daily with our content on television, in print, on digital, mobile and social platforms.”
Scripps Networks Interactive will build on its continued ratings success, by rolling out more than 2,500 hours of new original content across its six networks during the 2016-2017 television season, including new series featuring popular celebrities Queen Latifah (The Best Place to Be on Travel Channel), Monica Potter (The Monica Potter Project on HGTV) and YouTube sensation Hannah Hart (Food Network Star on Food Network).
About Scripps Networks Interactive
Scripps Networks Interactive (Nasdaq: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company’s lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively engage more than 190 million U.S. consumers each month. International operations include TVN, Poland’s premier multi-platform media company; UKTV, an independent commercial joint venture with BBC Worldwide; Asian Food Channel, the first pan-regional TV food network in Asia; and lifestyle channel Fine Living Network. The company’s global networks and websites reach millions of consumers across North and South America, Asia, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit http://www.scrippsnetworksinteractive.com.