10 October 2008
Despite competition of Olympic proportion, Scripps' nets deliver audience gains in key demos
KNOXVILLE, Tenn., Oct 10, 2008 (BUSINESS WIRE) -- Scripps Networks Nielsen-rated television brands -- HGTV, Food Network, DIY Network and Great American Country -- delivered their best combined audience impressions in Total Day, Primetime, and Weekends against all prior seasons in key demos including Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Adults 18+, Persons 2+ and Households(1). The record audience delivery marks the 12th consecutive season of year-over-year growth for Scripps Networks, the leader in lifestyle media.

Additionally, Scripps delivered its best Primetime quarter ever in impressions for Adults 18-49 and Women 18-49 during the third quarter, even in the face of significant competition from major televised events including the Olympics and two national political conventions.

"These results reflect the strong relationship with viewers that our brands continue to enjoy, providing relevant, engaging content that not only inspires and informs, but entertains as well," says John Lansing, president, Scripps Networks. "Regardless of your lifestyle or life stage, and regardless of the economic environment, home and food are important to us all. HGTV and Food Network stand as the clear leaders in those categories, while the growth of DIY, Fine Living and GAC to about the fifty-million household mark attests to the increasing appeal of these networks."

Each Scripps brand played a significant role in driving record seasonal impressions:

-- GAC scored best-ever audience impressions in primetime for Households, Adults 18+ and Persons 2+

-- DIY topped its previous best for Adults 18-49 and Adults 25-54 in Total Day, Prime and Weekends

-- HGTV delivered its top results in Households, Adults 18-49, Women 18-49 and Adults 18+ in Total Day, Prime and Weekends

-- Food Network recorded its highest-ever Prime impressions in Households, Adults 18-49, Women 18-49, Adults 25-54, Women 25-54, Adults 18+ and Adults 2+

Scripps' fifth lifestyle television network, Fine Living, will become a rated network in early 2009.

In addition to its TV networks, Scripps Networks' websites also continue to rank No. 1 among online content providers in the home and food categories, respectively, collectively attracting an average of 18.5 million unique visitors each month.

(1) HGTV/FOOD/DIY/GAC data through Sept. 28, 2008. Prime: M-Su 8p-11p; Weekend S-Su 6a-8p

About Scripps Networks

Scripps Networks is comprised of the lifestyle television brands HGTV, Food Network, DIYNetwork,Fine Living Network and country music network Great American Country (GAC).Scripps is the dominant media and marketing company in the home, food and lifestyle categories.Headquartered in Knoxville, Tenn,Scripps Networks is owned byScripps Networks Interactive (NYSE:SNI), the leading developer of lifestyle-oriented content for television and the Internet.

SOURCE: Scripps Networks

Scripps Networks
Lee Hall, 865-560-3853

<< Back