Scripps Lifestyle Studios, the digital arm of Scripps Networks Interactive, continues to break video view records, boasting 5.6 billion for second quarter, an increase of 435 percent over the same period last year. In June alone, the Studios topped 2.1 billion plays for the first time ever in a single month, a 465 percent increase over June 2016. Video views for Scripps’ recently acquired Spoon University, as well as its international brands and Polish media group TVN, were included for the first time in the overall number. According to Tubular Labs’ June creator rankings, Food Network and Travel Channel took the top spot in their respective categories, while HGTV was No. 4 in the home category.
For the third month in a row, Food Network beat Buzzfeed’s Tasty in social video views, according to Tubular Labs. The most-viewed videos of the month included: How To Make McDonald’s Fries (65 million views), How To Make Hydrangea Macarons (68 million views), and How To Make a Watermelon Punch Keg (126 million views). #FoodNetworkFinds, the social-first, traveling digital video series continues to yield both live and native winners, like Making Shave Ice from Maui, the highest-performing Facebook Live broadcast of all Scripps Lifestyle Studios brands. #HowToWinSummer, a new social-first digital video series, has debuted to great success with 12 videos in the series already accruing 200 million total views, and top performers including Campfire Cookies (43 million views).
At nearly 250 million views, the home-related properties, which includes HGTV, DIY Network and network show Facebook pages like House Hunters, tripled social video views over June 2016. Two videos, DIY Outdoor Movie Screen and DIY Seashell Hanging Planter, exceeded 9 million views. HGTV Handmade, the popular YouTube channel featuring Scripps Lifestyle Expert Maria Antoinette and many more social influencers, launched on Facebook with 1.3 million followers to date.
Travel Channel also ranked first within its category and has consistently ranked in the top three creators during each month of second quarter. With 191 million views, Travel Channel’s social views are up 41 percent over last month, with Swim with the Sharks at Compass Cay reaching 9.3 million views and Sliding Rock Near Asheville, NC reaching 14 million views. Travel Channel is seeing success with bucket list-style adventure videos, like Gravity Max Roller Coaster in Taiwan with 83 million views and Aftershock Roller Coaster at Silverwood Theme Park with 4.8 million views.
Scripps Lifestyle Studios also launched the global talent development unit Scripps Lifestyle Experts, which will help develop the next generation of digital lifestyle talent and influencers. Lazarus Lynch, star of the new digital series Comfort Nation, Maria Antoinette of HGTV Handmade, and travel journalist Ryan Van Duzer headline the roster. Food Network debuted its updated skill on the new Amazon Echo Show device, making it easier for users to get inspired and watch recipe videos in the kitchen.