The Scripps Lifestyle Experts group will enable the company - home to brands including HGTV, Food Network and Travel Channel - to further strengthen its digital business by enhancing its digital content, accelerating content creation, and offering additional integration opportunities to advertisers. Sourcing new and exciting talent from social and digital media including Instagram, Snapchat, Facebook and YouTube, the Scripps Lifestyle Experts is designed to be an invaluable development roster for exciting new experts in the home, food and travel lifestyle categories.
"This new division within Scripps Lifestyle Studios will be the home of the brightest and best lifestyle experts from around the world, providing creative and commercial opportunities for the next generation of designers, chefs, travel enthusiasts and more," said Vikki Neil, General Manager of Scripps Lifestyle Studios. "Discovering and creating stars is something brands like HGTV and Food Network have been doing for years, across all platforms, and this concentrated effort will further expand our digital offerings and make talent more accessible."
The Scripps Lifestyle Experts unit will unearth talent with unique skills and expertise, in the United States as well as through the company's key international hubs and broadcast partners. The lifestyle experts will be used throughout Scripps Lifestyle Studios' extensive social and digital production work across platforms, including television, as well as working with advertisers to help brands reach new audiences through original and authentic voices.
Assembling the new roster underscores Scripps Networks' strategic focus on reaching new audiences and monetizing content on emerging digital platforms. In
Many of the Scripps Lifestyle Experts are already frequent contributors to Food Network, HGTV, and Travel Channel Facebook Live broadcasts, the Food Network Snapchat Discover channel, the HGTV Handmade YouTube channel, the Travel Channel Instagram account, and more. A few examples include:
Lazarus Lynch - Lazarus is a young chef and culinary personality who was raised in New York City and discovered a passion for southern food through his relationship with his father. Through his video series "Son of a Southern Chef," his personality and down-to-earth approach to cooking has earned him a loyal following of fans across the world. Lazarus has appeared on Food Network's The Kitchen, Chopped Junior, and Beat Bobby Flay.
Maria Antoinette Loggins - Maria is a new contributor to HGTV's Handmade social and YouTube channel, and is also the creator of MariaAntoinetteTV, a YouTube channel dedicated to hair, make-up, fashion and DIY. She's an artist in general and has a penchant for teaching herself how to create new things, from fabulous hairstyles to tiny baby moccasins. Maria is a wife, mother and creator with a dream of keeping life simple, fun and memorable.
Ryan Van Duzer - A travel journalist and bicycle enthusiast from Colorado, Ryan has a keen sense of adventure. In the past, he's hosted Travel Channel's Bike Tour of California Wineries web series, as well as Microbrew Madness and America's Scariest Halloween Attractions. With a strong following on YouTube and Instagram, Ryan's passion for exploring the great outdoors is contagious and refreshing.
About Scripps Lifestyle Studios
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