Networks collaborate with Amazon to deliver original content and a new shopping experience through exclusive apps for Fire TV and Fire TV Stick
KNOXVILLE, Tenn.--(BUSINESS WIRE)--Jul. 7, 2016-- HGTV and Food Network have launched exclusive new apps for Amazon's Fire TV to provide viewers with original content and a new video-first shopping experience. Now, viewers using Fire TV and Fire TV Stick devices can enjoy home and food lifestyle videos and, right from their television, easily browse products related to topics highlighted in the show.
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HGTV and Food Network have launched exclusive new apps for Amazon's Fire TV to provide viewers with original content and a new video-first shopping experience. (Photo: Business Wire)
Now through August, viewers can download free shopping-enabled Fire TV apps to watch original digital home and food lifestyle programming and seamlessly shop for products related to topics mentioned in the shows. Without leaving the app or interrupting their viewing experience, viewers can simply use their Fire TV Remote to click the "view all products" icon on the screen to see product details, select their shipping preference and purchase the products they want.
The featured Watch & Shop apps include:
- HGTV Gardening, sponsored by Scotts Miracle-Gro
- HGTV Home Improvement, sponsored by 3M
- HGTV Smart Solutions, sponsored by LG
- Food Network Summer Entertaining, sponsored by Bose
"In the industry, we see many efforts to help consumers buy what they see and shop a second screen as result of TV viewing, but this is a huge jump in making it one seamless experience," said Beth Lawrence, executive vice president of digital ad sales for Scripps Networks Interactive, parent company of HGTV and Food Network. "It's gratifying to be on the cutting edge of this type of innovation, marrying the power of our lifestyle brands with Amazon's popular Fire TV devices and shopping experience."
Lawrence added: "Our advertising clients align with our brands in order to put them close to the most desirable audiences and to deliver the best results for their marketing dollars. This opportunity, and what it possibly holds for the future, could open up even greater exposure and an exciting new customer engagement venue for them."
About Scripps Networks Interactive
Scripps Networks Interactive (Nasdaq: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively engage more than 190 million U.S. consumers each month. International operations include TVN, Poland's premier multi-platform media company; UKTV, an independent commercial joint venture with BBC Worldwide; Asian Food Channel, the first pan-regional TV food network in Asia; and lifestyle channel Fine Living. The company's global networks and websites reach millions of consumers across North and South America, Asia, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit scrippsnetworksinteractive.com.