17 December 2015

Cooking Channel Has Best Year Ever - Highest-Rated, Most-Watched and Youngest


NEW YORK - December 17, 2015 - Food Network wraps up 2015 with gains among Millennials (A25-34), +5% in ratings and +2% in impressions vs. YAGO.   Cooking Channel finishes 2015 notching its best year ever including highest-rated, most-watched and youngest.  The network saw gains across multiple dayparts and demos including Millennials (A25-34) with double-digit increases in ratings and impressions of +27% and  +31% respectively, and A25-54, +14% and +18% respectively vs. YAGO.
 
Food Network's Sunday night, summer tentpole, Food Network Star, helped drive gains, posting a 1 rating A25-54, up double digits (+15%) vs. prior season.  The net also found success on Mondays and Wednesdays with several shows seeing double- and even triple-digit growth vs. YAGO among both A25-54 and Millennials (A25-34).  On Mondays, gains were driven by premieres of Cake Wars: Christmas (+44% A25-54, +46% A25-34), Halloween Baking Championship (+31% A25-54, +163% A25-34) and Rachael Ray's Kids Cook-Off (+60% A25-54, +56% A25-34).  Wednesday increases were led by premieres of Camp Cutthroat (+56% A25-54, +139% A25-34), Cutthroat Kitchen Superstar Sabotage (+29% A25-54, +38% A25-34) and Worst Cooks in America Celebrity Edition (+36% A25-54, +60% A25-34). The net also saw the Average Weekly Time Spent Viewing move up 3% vs YAGO, making it the network's highest-to-date. 
 
Original programming driving Cooking Channel's stellar year included Dinner at Tiffani's (+85% A25-54, +33% A25-34), Food: Fact or Fiction (+25% A25-54, +26% A25-34), Man Fire Food (+54% A25-54), Rev Run's Sunday Suppers (+25% A25-54), Sugar Showdown (+49% A25-54, +39% A25-34), Taco Trip (+11% A25-54, +81% A25-34), Tia Mowry at Home (+85% A25-54, +84% A25-34) and Unwrapped 2.0 (+68% A25-54, +74% A25-34). The net also had its youngest year-to-date with a median viewer age of 47 years vs. 49 years in 2014.

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