In his new role, Steinlauf will lead teams working across Scripps’ lifestyle media brands – HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country.
Steinlauf, who joined Scripps Networks Interactive in 2000, succeeds Steve Gigliotti who was last week named chief revenue officer for the company. He will continue to be based in Scripps Networks Interactive’s New York City offices, and will report to Gigliotti.
“Jon has been integral to establishing Scripps Networks’ lifestyle brands as essential for advertisers looking to reach an upscale audience,” said Gigliotti. “He inspires and motivates the incredible teams who work for him, and his leadership has been instrumental in helping the company deliver a series of $1 billion upfronts.”
“He is a widely respected long time member of the ad sales community in New York, and his strategic vision and data-driven approach will help maintain our clear differentiation in the market.”
Steinlauf is a four-time member of the Adweek/Mediaweek 50, a compilation of the top 50 executives in all of media. He started at Scripps Networks in 2000 as vice president of ad sales, where he directed the advertising sales for HGTV and DIY Network within the Eastern region and successfully developed strong relationships for these brands. He was named executive vice president of ad sales and marketing in 2011.
Prior to Scripps, Steinlauf served as vice president of ad sales for Turner Broadcasting’s TBS and TNT networks, and as director of ad sales at ESPN. He began his career as a media buyer at Young & Rubicam.
About Scripps Networks Interactive
Scripps Networks Interactive is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively reach more than 190 million consumers each month. Companion websites complement on-air programming with video and social media that inform and inspire. The company’s global networks reach millions of consumers across North and South America, Asia, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit scrippsnetworksinteractive.com.