04 January 2016

NEW YORK — HGTV’s powerhouse ratings performance among primetime viewers A25-54 in 2015 earned the network the #8 rank on the list of top 10 cable networks—the highest yearly cable ranking in the network’s history. HGTV was one of only three top 10 cable networks to show ratings growth this year. HGTV’s primetime ratings grew 8% over 2014 with top performing series Fixer Upper, Ellen’s Design Challenge, Brother vs. Brother and Beachfront Bargain Hunt pulling in the highest number of viewers. A recent airing of Fixer Upper on Tuesday, December 22, earned a 1.27 rating among viewers A25-54, making it one of the highest-rated telecasts in network history. On average, more than 9.4 million viewers A25-54 tuned in to HGTV primetime each week and, on average, viewers spent 85 minutes per week watching HGTV programs—the highest time spent viewing in the network’s history. HGTV also continued to attract one of the most upscale audiences in cable, finishing 2015 as the #1 cable network among upscale W25-54 for the ninth consecutive year.

“The ratings momentum we’ve seen at HGTV reflects the impact that star talent and addictive program formats have on our key audiences, especially the upscale female audience and the millennial audience, whose viewership of HGTV has grown by 4 percent,” said Allison Page, general manager, HGTV, DIY Network and Great American Country.

New programs premiering on HGTV in 2016 include renovation series Listed Sisters featuring Alana and Lex LeBlanc as they tackle real estate and home design together, and Good Bones with mother-daughter duo Karen Jensen and Mina Starsiak setting out to revitalize their hometown of Indianapolis, Ind. Fresh episodes of viewer favorites also are slated to premiere, including the second season of top-rated Ellen’s Design Challenge, the furniture competition series conceptualized by television icon and entertainment pioneer Ellen DeGeneres. New episodes of popular home renovation series Fixer Upper (Chip and Joanna Gaines), Flip or Flop (Tarek and Christina El Moussa) and Brother vs. Brother (Drew and Jonathan Scott) are also on tap in 2016.

ABOUT HGTV
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).

 

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