“Last year, our New Year’s Day campaign was a social media success,” said Allison Page, general manager, HGTV and DIY Network. “Fans loved live tweeting with their favorite HGTV and DIY Network stars, so we’re giving them another fun opportunity to interact with our hosts all day long.”
To anchor the social media campaign, HGTV will feature a full day of fantasy lifestyle series premieres, including “sneak peek” episodes of Castle Hunters, Half-Price Paradise, Living Big Sky, Island Life, Sharing Paradise and Building Hawaii. In addition, the network will premiere new episodes of such popular series as Beachfront Bargain Hunt, Caribbean Life, Lakefront Bargain Hunt and Vacation House for Free.
“Our New Year’s Day activities reflect what this holiday is all about: fun, relaxation, inspiration and resolution,” said Page.
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).