06 January 2016

NEW YORK —  HGTV kicked off 2016 with a stellar performance on January 1. HGTV’s All-Premiere New Year, the network’s annual day-long programming event, attracted more than 16.5 million total viewers. Fan favorite series and specials, such as Fixer Upper and HGTV Dream Home 2016, along with several “tiny house”-themed shows, including Tiny House Hunters, Mighty Tiny House and Tiny Luxury, helped the network’s January 1 ratings grow 11% over last year’s holiday.

During the 9 p.m.-10 p.m. hour, a special episode of Fixer Upper, which featured the Gaines’ favorite houses and never-before-seen moments from the series, averaged a 0.91 rating among viewers P25-54. The episode grew ratings 56% among viewers P25-54 versus year ago levels and ranked as a top 10 cable program among P25-54 audiences.

In addition, the premiere of Ellen’s Design Challenge: Meet the Cast special, which introduced the Ellen’s Design Challenge season two contestants, attracted more than 1.9 million total viewers. The special upped the P25-54 ratings 38% over the same time period last year. Overall, HGTV ranked among the top five cable networks in Prime (M-Su 8P-12A) on Friday night among P25-54 ratings.

ABOUT HGTV
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).

 

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