NEW YORK —
HGTV kicked off 2016 with a stellar performance on January 1. HGTV’s All-Premiere New Year
, the network’s annual day-long programming event, attracted more than 16.5 million total viewers. Fan favorite series and specials, such as Fixer Upper
and HGTV Dream Home 2016
, along with several “tiny house”-themed shows, including Tiny House Hunters
, Mighty Tiny House
and Tiny Luxury
, helped the network’s January 1 ratings grow 11% over last year’s holiday.
During the 9 p.m.-10 p.m. hour, a special episode of Fixer Upper
, which featured the Gaines’ favorite houses and never-before-seen moments from the series, averaged a 0.91 rating among viewers P25-54. The episode grew ratings 56% among viewers P25-54 versus year ago levels and ranked as a top 10 cable program among P25-54 audiences.
In addition, the premiere of Ellen’s Design Challenge: Meet the Cast
special, which introduced the Ellen’s Design Challenge
season two contestants, attracted more than 1.9 million total viewers. The special upped the P25-54 ratings 38% over the same time period last year. Overall, HGTV ranked among the top five cable networks in Prime (M-Su 8P-12A) on Friday night among P25-54 ratings.
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com
, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook
. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI