“HGTV is adept at developing lifestyle content that resonates with audiences that our advertisers want to reach,” said John Feld, senior vice president, original programming and production for HGTV, DIY Network and Great American Country. “The fantasy lifestyle series are outstanding ratings drivers for the network because everyone loves to watch real families search for affordable homes in gorgeous places around the world.
Caribbean Life follows families as they tour gorgeous—and affordable—homes on white sandy beaches. While most people only dream of living on an island, Island Life showcases properties across the islands of the U.S. that fit any budget and Beachfront Bargain Hunt features for-sale beach homes that won’t break the bank.
In each episode of Mexico Life, families explore the country’s quaint towns, vibrant green jungles and beautiful beaches in search of their perfect dream home. Island Hunters feature families who search the world’s most beautiful islands to find their perfect tropical getaway, while Hawaii Life follows everyday families as they turn their fantasy of a Hawaii Life into a reality. Beachfront Bargain Hunt: Renovation follows homebuyers as they purchase affordable oceanfront fixer uppers and transform them into relaxing beachfront getaways.
“The lifestyle fantasy programming works on several levels,” added Feld. “But mostly it works because viewers want to believe that it is possible for everyone to find an amazing, reasonably priced home in a warm-weather location.”
HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America’s favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 91 million U.S. households; a website, HGTV.com, that attracts an average of nine million people each month; social media platforms that engage nearly nine million users; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME™ consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc., which also owns and operates Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.