(July 7, 2016) – With an 11 percent ratings increase among P25-54 in 2Q16, Travel Channel has continued its consistent quarter-to-quarter, year-over-year ratings growth among key audiences in 2016. Now network execs are doing backflips over the early ratings performance of Travel Channel’s eight-week “Dive Into Summer
” water-themed programming event that kicked off on Sunday, June 19 at 9:00 p.m. ET/PT. With “Top Secret Swimming Holes
,” ”Xtreme Waterparks”
and “Island Explorers”
already in play on the air,
the event time period has rated 58 percent higher among P25-54 viewers than it did last year. So far, Sunday, July 3 marked the highest rated week of the “Dive Into Summer” event, with a new episode of “Xtreme Waterparks” at 9:00 p.m.—the highest rated episode of the season – driving the night’s solid ratings performance. In Q2, six out of seven nights on Travel Channel posted increases over last year, and four of those nights were up more than 20 percent year-over-year.
“Dive Into Summer” is Travel Channel’s summer programming event that showcases the world’s ultimate water paradises with a touch of fun, sun, thrills and adventure.
ABOUT TRAVEL CHANNEL
For virtual and active travelers who want to go on a thrilling quest; taste other cultures; enjoy the mystery of the unexplored; get a dose of epic adventure or a splash of wacky fun; there is no better daily escape than Travel Channel. Reaching more than 89 million U.S. cable homes, Travel Channel is the world’s leading travel media brand. Fans also can visit for more information or interact with other fans through Facebook
. Headquartered in Knoxville, Tenn., Travel Channel is owned by Scripps Networks Interactive, Inc., which also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.
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