27 July 2016
‘Top Secret Swimming Holes’ and ‘Xtreme Waterparks’ Deliver Strongest Ratings of the Season
NEW YORK (July 27, 2016) – Sunday night, July 25, was on fire at Travel Channel, with the network's “Dive Into Summer” water-themed programming event delivering a 71 percent ratings increase among viewers P25-54 versus year-ago. The newest premiere episode of hit series “Xtreme Waterparks” at 9:00 p.m. ET/PT posted its highest ratings of the season -- 56 percent above the year-ago timeslot. “Top Secret Swimming Holes” at 10:00 p.m. ET/PT also performed strongly, with ratings up 41 percent among P25-54. More than two million viewers tuned in to Travel Channel for a refreshing escape on Sunday -- helping the night stand out as the highest-rated Sunday prime since “Dive Into Summer” launched on June 19.
“Dive Into Summer” is Travel Channel’s summer programming event that showcases the world’s ultimate water paradises with a touch of fun, sun, thrills and adventure.
For virtual and active travelers who want to go on a thrilling quest; taste other cultures; enjoy the mystery of the unexplored; get a dose of epic adventure or a splash of wacky fun; there is no better daily escape than Travel Channel. Reaching more than 89 million U.S. cable homes, Travel Channel is the world’s leading travel media brand. Fans also can visit Travel Channel for more information or interact with other fans through FacebookTwitterPinterest and Instagram. Headquartered in Knoxville, Tenn., Travel Channel is owned by Scripps Networks Interactive, Inc., which also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.
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