Tuesday prime was up 64% year-over-year among P25-54, making it the night’s highest-rated April since 2011. Growth on Tuesday was led by the 9 p.m. premiere of “Bizarre Foods: Delicious Destinations,” with culinary explorer Andrew Zimmern, which rated 73% above the year-ago time slot’s average. The April 12 sneak peek of “Andrew Zimmern’s Driven by Food” at 10 p.m. posted a 178% ratings increase in its time period, year over year.
Led by the success of the 9 p.m. premieres of “Expedition Unknown” with adventurer Josh Gates, Wednesday prime ratings were up 5% year-over-year – Travel Channel’s best April performance since 2011.
Thursday prime saw a 28% increase year-over-year for P25-54, driven by 9 p.m. premieres of “Mysteries at the Museum” featuring history explorer and museum enthusiast Don Wildman. The series rated 65% above its year-ago time slot’s average.
TRAVEL CHANNEL is a multiplatform travel lifestyle brand with the core mission of providing inspiring and compelling programming that takes viewers beyond their everyday destinations, making the unfamiliar familiar, whether it's around the world or around the block. A dual feed network that is also available in HD, Travel Channel is the world’s leading travel media brand, and is available in over 89 million U.S. cable homes. Owned and operated by Scripps Networks Interactive (NASDAQ: SNI), Travel Channel has offices in Knoxville, Tenn., and New York, N.Y. Scripps Networks Interactive (NASDAQ: SNI) also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.
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