CINCINNATI, Jan 19, 2010 (BUSINESS WIRE) -- Scripps Networks Interactive Inc. (NYSE: SNI) has unveiled a newly designed logo that captures its pursuit of new opportunities and experiences across multi-media platforms and provides a visual link to the company's heritage of excellence.
With its clean, circular form, the logo is intended to convey the image of a new and dynamic growth company with a distinctive and contemporary identity. The respect and trust earned by the Scripps family name is reinforced in the abstract "S" within the mark.
"In re-designing our company logo, we wanted to capture the very real sense that Scripps Networks Interactive is a growing and vibrant 21st century company and also remind our many stakeholders of the great heritage of the Scripps name that serves as the solid foundation for the company," said Kenneth W. Lowe, chairman, president and chief executive officer.
The angled white lines that are contrasted in the translucent circle evoke a sense of movement - representing energy and growth - and hint of the past lighthouse rays of the Scripps heritage. They also foretell a future built on interactivity.
The newly designed logo represents the company's continuing evolution since Scripps Networks Interactive became an independent, publicly traded company on July 1, 2008.
About Scripps Networks Interactive
Scripps Networks Interactive is one of the leading developers of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online video, social media areas and e-commerce components on companion Web sites and broadband vertical channels. The company's media portfolio includes Lifestyle Media, which is comprised of popular lifestyle television and Internet brands HGTV, Food Network, Travel Channel, DIY Network, country music network Great American Country, and the Fine Living Network, soon to be rebranded as the Cooking Channel; and Interactive Services, with leading online search and comparison shopping services bizrate, Shopzilla and beso.
Attn. editors: A high-resolution .jpg of the new logo is available on request by e-mailing email@example.com
SOURCE: Scripps Networks Interactive Inc.
Scripps Networks Interactive Inc.
Mark Kroeger, 513-824-3227