In her new role, Franklin will work with the company's digital business units to coordinate overall strategy and activity, focusing on an integrated company-wide approach to digital video production and distribution. Franklin previously had been serving as the company's senior vice president of affiliate operations and new media distribution.
Scripps Networks Interactive's television and digital brands include HGTV,
Franklin will report to
"Tamara Franklin has a stellar reputation for forward thinking, strong relationships throughout the industry, and an extensive background in emerging technologies and new business development," Jablin said. "We intend to leverage those talents as audience demand for our lifestyle video content extends beyond television. We believe her deep knowledge of the business and valuable insights into consumer behavior will help drive the success of our powerful brands in these new digital spaces."
As head of new media distribution, Franklin has been instrumental in the development and recent rollout of several TV Everywhere apps for Scripps Networks Interactive television brands. She also led the successful negotiation and subsequent distribution of the company's content on Amazon's Prime Instant Video service.
Going forward she will coordinate digital projects across the company, including video, web, social, mobile, on-demand and others.
Prior to joining Scripps in 2009, Franklin served as vice president of business development at Turner Broadcasting System (TBS), where she was responsible for emerging technology distribution deals with a focus on wireless distribution platforms. Prior to TBS, she served as director of new business development and strategic marketing for Motorola, where she was responsible for the development of new business and partnerships for iDEN, Motorola's wireless division. Earlier in her career, Franklin was a strategic management and business development consultant with
Franklin holds a Masters of Business Administration degree from
Franklin is based at Scripps Networks Interactive's headquarters in
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network,