Kroeger will take on expanded corporate communications responsibilities in the new role, including oversight of strategic messaging to all external and internal audiences and directing media relations, employee communications, investor relations and other related communications functions for the company.
Kroeger will report to
"As Scripps Networks Interactive has grown, so have the number of stakeholders who have a vested interest in the strategic direction and public profile of the company," NeCastro said. "It's essential that we as an organization embrace complete clarity in our communications as we position the company for further growth and competitive advantage. Mark has provided sound guidance and leadership in communications for Scripps companies over the years that uniquely qualify him for this position."
Kroeger, 61, has served as senior vice president of communications and investor relations since 2008 when Scripps Networks Interactive separated from its former parent, The
Kroeger has a bachelor's degree in mass communications from
About Scripps Networks Interactive
Scripps Networks Interactive is one of the leading developers of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online video, social media areas and e-commerce components on companion websites and broadband vertical channels. The company's media portfolio includes popular lifestyle television and Internet brands HGTV, DIY Network,
Scripps Networks Interactive Inc.
Lee Hall, 865-560-3853