As a result of Scripps Networks’ increasing presence in Argentina, the company has also commissioned a new Spanish-language original production – Locos x el Asado – to be filmed and produced exclusively in Argentina for Food Network.
“Argentina is a key growth market for Scripps Networks as it offers one of the most vibrant culinary scenes in Latin America,” said Eduardo Hauser, Managing Director, Latin America and the Caribbean, Scripps Networks Interactive. “Our partnership with Cablevision, a major player in the Latin American pay-TV field, allows us to reach even more audiences across Argentina.”
“We are very happy to add Food Network to our digital offering, especially as our clients continue to demand more specific types of content,” said Antonio Álvarez, Director of Programming at Cablevisión. “This is a way to provide access to content that aligns with their tastes and preferences. Our commitment is to offer the most outstanding programming, with the best image quality, and we are sure that Food Network will be embraced widely.”
Locos X el Asado will transport viewers to Buenos Aires to discover the intricacies of mastering the world famous Argentina Asado. Joined by friends and family, expert grill master Luciano “El Laucha” Luchetti will demonstrate how to perfect the art of nation’s beloved barbeque. He’ll show viewers how to prepare the fire, share the recipe to his famous chimichurri sauce, and dish his secrets on how to cook the best Argentine meat, including how to roast an entire pig.
“Our international strategy includes complementing leading global content with local productions,” added Hauser. “We are increasing the amount of Latin American, and more specifically Argentinian programming, by commissioning Locos X el Asado, a show that celebrates the authentic culinary traditions that are unique to the region.”
Food Network features entertainment programming, culinary competitions and instructional cooking shows. Hit global series include ruthless cooking competition Cutthroat Kitchen, hosted by Alton Brown; Beat Bobby Flay where two talented chefs go head-to-head to win the chance to cook against Bobby; and Chopped, the high-stakes culinary match-up hosted by Ted Allen.
Food Network is a unique lifestyle network that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. The channel offers a mix of local original productions and international shows focused on culinary competitions, tips for gatherings with family and friends and cooking techniques.
Food Network launched in 1993 in the Unites States and is today a top 10 cable network. Food Network is now available in over 150 million households across the U.S., Canada, Europe, Middle East, Africa, Asia-Pacific, Latin America and the Caribbean. In Latin America, the channel first launched in Brazil in November 2014 – and extended its reach across the region in 2015. Today, the channel is distributed in both standard and high definition via two individual feeds, Spanish and Portuguese, reaching nearly 10 million homes across Latin America.
About Scripps Networks Interactive
Scripps Networks Interactive (Nasdaq: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively engage more than 190 million U.S. consumers each month. International operations include TVN, Poland’s premier multi-platform media company; UKTV, an independent commercial joint venture with BBC Worldwide; Asian Food Channel, the first pan-regional TV food network in Asia; and lifestyle channel Fine Living. The company’s global networks and websites reach millions of consumers across North and South America, Asia, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit scrippsnetworksinteractive.com. To learn more about Food Network in Latin America, please visit: http://foodnetworklatam.com; https://www.facebook.com/foodnetworklatam; https://instagram.com/foodnetworklatam/.
Cablevisión is one of the largest cable TV and Internet service providers in Argentina. With more than 3,500,000 customers, it provides pay TV services in 12 provinces (Buenos Aires, La Pampa, Santa Fe, Córdoba, Neuquén, Río Negro, Entre Ríos, Corrientes, Misiones, Chaco, Formosa and Salta), as well as in Buenos Aires city and Uruguay. The company offers a basic programming service which includes 75 channels and a Digital Pack with an on-screen interactive guide, an additional 40 premium channels and 50 channels of music. Cablevisión also offers High Definition service, with 30 HD channels and Pay Per View.