Top ad sales executive to further strengthen focus on income generation
Formerly president of national ad sales and marketing, Gigliotti will now oversee Scripps Networks Interactive's efforts in both advertising sales and content distribution. The move will enable the business to ensure that it takes a coordinated approach to revenue generation across multiple platforms, and maximize its growth in a rapidly changing media landscape.
Gigliotti has led advertising sales for the company for 15 years, having previously held senior sales and general management roles with TV stations across
"The business model for video-based content companies used to be very clearly defined, but as consumer options have multiplied, so have the number of business models," said Jablin. "As a result, businesses have to take a much more coordinated approach to revenue generation if they are to take full advantage of the opportunities that lie ahead."
"Steve has a track record of unbroken success both at Scripps Networks Interactive, and in the wider television industry before that. His leadership skills and his analytical approach to strategy will enable us to best utilize the tremendous resources of our ad sales and distribution teams, to deliver even greater focus on maximizing revenues across all new and existing revenue streams."
Gigliotti began his career in local radio sales in
Gigliotti studied engineering at
About Scripps Networks Interactive
Scripps Networks Interactive is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network,
Source: Scripps Networks Interactive
Scripps Networks Interactive
Dylan Jones, 865-560-5068