Media veteran Leena Singarajah has been named Managing Director, Asia, for Scripps Networks Interactive. Effective immediately, Singarajah will be responsible for continuing to develop and execute the growth strategy for the Scripps Networks lifestyle business across the region. Based in Singapore, Singarajah will report to Derek Chang, Head of International Lifestyle Channels, Scripps Networks Interactive.
“Leena is a consummate professional and widely respected for her deep knowledge of the region and the industry. Her strategic vision, combined with her operational expertise, will be critical as we look to further expand our business across the region,” said Chang.
Singarajah joined Scripps Networks in 2014 as Head of Distribution and Ad Sales, Asia-Pacific, responsible for developing strategies to continue growing distribution and building our regional and local ad sales business. Since joining, Singarajah has overseen the expansion of HGTV in the region and considerably strengthened the regional and local ad sales businesses.
Prior to joining Scripps Networks, Singarajah served as Senior Vice President, Head of Sales and Business Development, Asia Pacific for IMG Media, where she was responsible for overseeing content and channel distribution. During her tenure, she launched IMG Media’s first and only fully-owned 24-hour sports channel, EDGEsport. She also oversaw IMG Media’s Entertainment Division portfolio, including a wide-ranging, high-volume lifestyle catalogue.
Singarajah is a graduate of both the Malaysian Institute of Management, where she obtained her associate’s degree in business administration, and the University of Technology Malaysia, where she received an associate’s degree in electrical engineering.
About Scripps Networks Interactive
Scripps Networks Interactive (Nasdaq: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively engage more than 190 million U.S. consumers each month. International operations include TVN, Poland’s premier multi-platform media company; UKTV, an independent commercial joint venture with BBC Worldwide; Asian Food Channel, the first pan-regional TV food network in Asia; and lifestyle channel Fine Living. The company’s global networks and websites reach millions of consumers across North and South America, Asia, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit scrippsnetworksinteractive.com.