03 June 2016
NEW YORK [For Immediate Release—June 2, 2016] A star-studded lineup at the 2016 CMA Music Festival will be the hottest ticket in town when HGTV returns with its 3,500 sq. ft. HGTV Lodge. From Thursday, June 9—Sunday, June 12 in Nashville, HGTV Lodge will offer Festival-goers the Ultimate Country Music Fan Experience™, including live musical performances by popular artists Keith Urban, Martina McBride, Jake Owen and Cole Swindell, as well as special appearances by HGTV stars Drew and Jonathan Scott.
 
] A star-studded lineup at the 2016 CMA Music Festival will be the hottest ticket in town when HGTV returns with its 3,500 sq. ft. HGTV LodgeFans also can attend performances and autograph signings with Charles Kelley, Hillary Scott and the Scott Family, Kip Moore, Thompson Square, Frankie Ballard, Old Dominion, Maddie & Tae, Cassadee Pope, Eric Paslay, Jack Ingram, Brandy Clark, Chris Carmack, Aubrie Sellers, Aaron Lewis, Margo Price and a special ASCAP songwriter’s round. Great American Country’s Suzanne Alexander will serve as the HGTV Lodge emcee during the four-day event.
 
“We’re giving our fans a one-of-a-kind experience in a venue that is unlike any other at the Festival,” said Shannon Jamieson Driver, senior vice president, network marketing and creative services, Scripps Networks Interactive. “We’re back in a big way to celebrate the fifth anniversary of the HGTV Lodge.”
 
Conceived and produced by New York-based experiential + music agency Pop2Life, HGTV Lodge will feature an air-conditioned VIP lounge boasting 900 sq. ft. on the mezzanine, a one-of-a-kind stage experience and is centrally located in downtown Nashville—minutes from Nissan Stadium.
 
Fans can share their love of music and home by uploading photos of their experience at HGTV Lodge on Twitter, Facebook, and Instagram using #HGTVLodge. They also can catch exclusive interviews on Facebook Live with Drew and Jonathan Scott and Frankie Ballard as they share their behind-the-scenes take on the Festival.  
 
For media who want to schedule interviews with the artists appearing at the HGTV Lodge, CMA Media Guidelines specify that only credentialed journalists can conduct interviews onsite at the Festival. Media must contact the artist’s publicist and/or record label to set up interviews prior to arrival at the CMA Music Festival. A list of publicist contacts can be found at CMApress.com. Please note that when arranging an artist interview, a scheduled location for the interview must be confirmed with the publicist. If you cannot interview the artist at the Lodge, then an alternative off-site location must be designated. For media interested in touring the Lodge, please contact Rachael Jones at rjones@hgtv.com and Amy Hammontree at ahammontree@hgtv.com.
 
 
 
 
Schedule of Events* at HGTV Lodge (All times CT):
 
Thursday, June 9:
10 a.m.:         Brandy Clark performance              
12 p.m.:         Jake Owen performance
1:30 p.m.:      Keith Urban performance
3:30 p.m.:      Kip Moore performance
5 p.m.:           Aubrie Sellers performance
 
Friday, June 10:
10 a.m.:         Chris Carmack, Star of ABC’s “Nashville” performance
11:30 a.m.:     Thompson Square performance
12:30 p.m.:     Frankie Ballard performance
1:30 p.m.:      Cole Swindell performance
4 p.m.:           Charles Kelley performance
5 p.m.:           Eric Paslay performance
 
Saturday, June 11:
10 a.m.:         Aaron Lewis performance
11 a.m.:         Margo Price performance  
12:30 p.m.:     ASCAP Songwriters performance
2 p.m.:           Drew and Jonathan Scott presentation
5 p.m.:           Martina McBride performance  
 
Sunday, June 12:
10 a.m.                     Hillary Scott and the Scott Family performance
12:30 p.m.:     Old Dominion performance
2 p.m.:           Cassadee Pope performance
3 p.m.:           Jack Ingram performance
4 p.m.:           Maddie & Tae performance
 
*All performances and times subject to change without notice.
 
ABOUT HGTV
HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America’s favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 92 million U.S. households; a website, HGTV.com, that attracts an average of nine million people each month; social media platforms that engage nearly nine million users; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME™ consumer products line.  Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram.  Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc., which also owns and operates Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.
 
About CMA Music Festival: The Ultimate Country Music Fan Experience™ began in 1972 as Fan Fair®, bringing 5,000 fans to Nashville’s Municipal Auditorium. Now 45 years later, the legendary Festival has become the city’s signature music event hosting more than 87,000 fans from every state and two dozen foreign countries in 2015. In 2016, CMA Music Festival features 11 stages with more than 400 artists and 100 hours of music. And it all benefits music education. Since 2006, CMA and the CMA Foundation have donated more than $13.6 million to sustainable music education initiatives across the U.S. thanks to the fans who attend CMA Music Festival and the artists who perform for free. CMA Music Festival will once again be filmed for a national television special to air on the ABC Television Network. This is the 13th consecutive year the event has been filmed for a network television special, a feat no other music festival has achieved. "CMA Music Festival: Country's Night to Rock" will be executive-produced by Robert Deaton.
 
ABOUT POP2LIFE
Pop2Life is an experiential marketing + music agency that specializes in branded entertainment, social experiences, and unique promotions that "go beyond." The company was founded in 2003 by former VP of Marketing & Promotion at RCA Records, Eric Murphy, who played a vital role in launching the careers of notable artists and bands including *NSYNC, Dave Matthews Band and Christina Aguilera.  P2L works with some of the biggest media + entertainment brands in the world including iHeartMedia, Viacom/MTV Networks, HGTV, AMC, Sundance, Cartoon Network, Dreamworks, Sports Illustrated, NBC and many more.
 

Contact(s)

Amy Hammontree

HGTV, DIY Network, Great American Country
ahammontree@hgtv.com
+1.865.560.4639
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