Scripps Networks Interactive’s portfolio of brands enjoyed positive momentum in October, while its digital arm, Scripps Lifestyle Studios, cranked out fall content that more than doubled (+102 percent) last October’s performance with nearly 1.9 billion video views. The Studios’ newest brand, Genius Kitchen, launched in October, seeing great early success with its Pizza Skulls video, which was the No. 1 video among all food and drink creators with more than 70 million views.
During October, HGTV continued to rank as a top-10 primetime cable network among W25-54, as well as among upscale W25-54; in addition, the net ranked as a top-5 cable network among the demo in Weekend. Ratings drivers included Property Brothers: Buying & Selling, Hawaii Life, Island Life, and Mexico Life.
Food Network finished October with A25-54 ratings matching year-ago levels, moving up six positions to rank No. 5 among W25-54 (up 2 percent), and No. 10 among W25-34 (up 7 percent) in primetime. Top performers for the month included Halloween Wars Season 7 and Halloween Baking Championship Season 3.
Travel Channel was up 11 percent among M25-54 in October primetime. Ratings drivers for the month included various iterations of Expedition Unknown, particularly Hunt for Extraterrestrials and After the Hunt, as well as the four-part special Ghost Adventures: Hauntings of Vicksburg.
DIY Network concluded the month on par with last year’s ratings, and continues to attract an upscale audience, posting its 11th consecutive month of viewer median income growth. Ratings drivers included Texas Flip N Move, Building off the Grid, and Salvage Dawgs (up 21 percent from year-ago norms).
Cooking Channel ended the month up 2 percent among A25-54, edging out last October as its highest-rated October ever. Program drivers included new series Man’s Greatest Food (up 46 percent over the same time slot last year), Late Nite Eats (up 110 percent), and Cheap Eats (up 79 percent).
Great American Country finished October with 7 percent growth among A25-54, driven by an 18-percent increase in M25-54. The net also enjoyed its most upscale October ever and its 10th consecutive month of viewer median income growth. Top-performing shows included Extreme Homes, Going RV, and Flea Market Flip (up 45 percent over year-ago norms).