10 March 2014

Multichannel News

In what has beocme a rite of late winter, Scripps Networks Interactive executives last week visited with The Wire to discuss Madison Avenue, industry trends and programming updates ahead of their annual upfront tour, which will travel to eight cities, including New York on April 22 at Lincoln Center’s Alice Tully Hall.

This time around the conversation veered toward one of The Wire’s favorite shows, HGTV’s Property Brothers. And Kathleen Finch, president of HGTV, DIY Network and Great American Country, did not disappoint, revealing…drum roll please: A third Scott brother will join 6-foot-four-inch twins Jonathan and Drew Scott for the second season of spinoff competition series Brother vs. Brother when it bows in June.

Older brother J.D. will provide fans with a second-screen experience, offering viewers behind-the-scenes access to the show while sharing some dirt on his younger siblings. In videos, appearing exclusively on HGTV.com, J.D., a founding member of Canadian sketch comedy ensemble YFG, a member of Loose Moose Improv and a noted celebrity impersonator, will interview Jonathan, Drew and their contestants throughout the season.

With J.D. at the helm, cameras will get up-close and personal with the twins, sharing such secrets as how much time Jonathan spends on his hair and supplying views of Drew with bed head.

HGTV officials said on-air prompts during the show – which pits Jonathan’s contacting skills against Drew’s real-estate chops as their teams look to execute the smartest home renovation and score the biggest property value increase to capture a $50,000 grand prize – will drive viewers to the website to learn more about thetwins and their guests.

Read the full story in Multichannel News.

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