By Mark J. Miller
The NewFronts, digital video’s premier annual event, will reach its three-year milestone when it kicks off on April 28, and this year’s edition is indeed more focused than in years past, while reaping the benefits of its name becoming a more central part of the ad-world vernacular.
"Digital video is no longer an afterthought," Aaron Gallagher, SVP, Digital Sales, at Scripps Networks Interactive told Cynopsis. "It’s a key priority for many companies, including ours."
Scripps Networks Interactive will present content that complements its on-air programming as well as original video content and branded entertainment it has created with advertisers. "We’ll also highlight the work we’ve been producing through ulive.com, our lifestyle video site and distribution network, in categories like parenting, wellness, and beauty," said Gallagher. SNI has created digital video extensions around such popular shows as Brother vs. Brother and House Hunters, and has also developed digital originals such as its Weekday Crafternoon series on HGTV.com. "Ultimately, we hope our marketing partners will think about us a little bit differently when they walk away from our presentation and that they’ll come back in the following weeks and challenge us to come up with some smart marketing solutions for them," Gallagher said.
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