23 April 2013

CableFAX

Scripps Networks Interactive reaches 170 million people every month across all of its properties, Steve Gigliotti, president, national ad sales told press at its pre-upfront event in New York Tuesday. And, according to Nielsen research, 94% of its C3 audience watches commercials live. To capitalize on that reach across both linear and digital platforms, the company will soon launch both dynamic ad insertion and TV Everywhere capabilities. TVE will come in Q2.

"We're going to buckle down here after the upfront swing is over," Beth Lawrence, EVP, digital ad sales told CableFAX. "Then we'll sit down with the TV team and figure out what are our opportunities at these agencies and with these big clients—and how do we make the right packages for the video [that] travels across screens."

Part of that package will include DAI, which should roll out in sometime in Q3, said Jon Steinlauf, evp, ad sales & marketing. Approx 50 mln HHs have some sort of Scripps VOD programming, he said. With SNI's partnership with vendor Canoe, DAI will be possible with 20 mln HHs at launch.

HGTV and DIY will premiere 27 new series in '13. Some of the more unusual fare includes DIY's "Vanilla Ice Goes Amish," in which the rapper and DIYer learns from Amish craftsmen. The net has several celeb projects on tap, including "The Rev. Run Project" (a renovation of Run DMC's 9K sq ft home) and "Bronson Pinchot Saves America" (the actor rescues artifacts from demolition).

At HGTV, "Property Brothers" spin-off "Brother vs. Brother" will pit the two against each other with teams of home improvement experts. Also new is "Staged to Perfection" which shows how to decorate an empty house quickly to help it sell.

If eating is more your thing, Food Network has an extensive menu, including "Food Court Wars," which pits entrepreneurs against one another with the prize being food court restaurant rent for a year (July premiere) and "Grocery Games," in which chefs compete in supermarket-themed challenges (Sept/Oct).

At Cooking Channel, new series include "Pizza Cuz" in which cousins tackle all things pizza (May) and donut competition show "Donut Showdown" (Oct).

New for Travel Channel is "Get Lost,” which fits into a theme we're seeing of shows dropping people in the wilderness blindfolded and having them find their way out. And those who have seen YouTube sensation Daymon Patterson know what they're in for with "Best Daym Takeout."

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