Since June 2016, Scripps has seen 9.95 billion video views across its brands’ digital, social and mobile platforms, a 485 percent increase from the 1.70 billion video views it saw from the year before.
This morning, Scripps Networks Interactive said that it has partnered with Snap Inc. to develop and produce new shows from its biggest networks, HGTV and Food Network, which will air exclusively on Snapchat’s Discover platform.
After scaling to 1 billion monthly views with short social videos, Scripps is starting to create more recurring video series and franchises for its media brands, which also include HGTV and Travel Channel.
This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.