Kathleen Finch, the chief programming, content and brand officer at Scripps Networks Interactive, shares with TV Realsome of the current programming strategies guiding the networks within the bouquet.
Finch works across all six of the company’s U.S. channels. This includes the flagship Food Network, as well as HGTV and Travel Channel.?
TV REAL: What’s guiding the overall programming strategy at present?
FINCH: We distribute six networks in the United States. While all of them are uniquely different, the point of view is very similar. Our goal is to inspire people. We entertain them, enlighten them and teach them things, and we do that by finding hosts who are not typical TV talents. We find people who are experts in the worlds of food, home and travel, and then we work to make them good television talent. We end up with people like Chip and Joanna Gaines on HGTV’s Fixer Upper who can’t walk down the street anymore without getting recognized because they’re such big stars.
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